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Research papers

Truth in measurement

This presentation reviews a number of studies that have examined visual, interactive tasks in online surveys in comparison to other verbal, and less interactive, alternatives. In many cases, while the respondents enjoyed doing these tasks, they took...

Catalogue: Congress 2007: Excellence
Authors: John Bremer, Randall K. Thomas, George Terhanian, Mick P. Couper
Company: Harris Interactive (Europe)
September 19, 2007
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Citation

Bremer, Thomas, Terhanian and Couper (2007a, September 19). Truth in measurement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/truth-in-measurement